KRUSH
On 15 Nov' 23, KARINA was announced as Model for Krush beer by Lotte Chilsung Beverage. This is the 1st solo brand endorsement of KARINA.
On 16 Apr'25, they announced renewal of contract with KARINA and kickstart a new campaign with a big burst of carbonated rush!
KRUSH Contract Renewal + New Campaign
A Lotte Chilsung Beverage official said, “We wanted to intuitively convey the strong carbonation and refreshing taste of Krush to consumers together with Karina, who represents Generation Z,” and “We will vividly express the thrilling moment of drinking Crush through various contents and provide an enjoyable drinking experience.”
KRUSH X First Soju
Pop-Up Store
Krush collaborates with First Soju on a Pop-Up Store in Myeongdong on Aug 23rd - Sep 18th 2024. The event features KARINA's in their marketing collateral.
Lotte Giants First Pitch (Sponsored by KRUSH)
On 9 Jun'24, KARINA threw a strike for Lotte Giants baseball ceremonial first pitch in Busan Sajik Baseball Stadium, causing a storm both online and offline with her attendance.
Lotte Giants won the match, media and news networks named KARINA the "victory fairy", "national treasure","Lotte's goddess of victory" and her first pitch is reported to have high viewership ratings about the level of a popular k-drama with lots of hot topics on SNS platforms and media coverage.
2nd CF: Crush on KRUSH
A 2nd CF film was also broadcasted on National TV as well as other digital platforms in Apr'24.
KRUSH Large Scale Product Launch campaign
Marketing materials featuring KARINA was spotted all over South Korea, inclusive of Supermarkets, C-stores, Malls, dining and entertainment places offering alcohol beverage.
KRUSH also launched a 12 days Pop-Up store at Lotte Department Store Avenue in Jamsil, which KARINA attended to support the event.
1st CF: Crush on KRUSH
First CF film was broadcasted on National TV as well as other digital platforms in Nov'23
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